Branding

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Mazda logo

The new Mazda logo was long overdue

By Joe Foley published

The change of look follows the trend in car logo design.

Logos & Icons
man with a beard and a pearl necklace on a blue background

"We always ask the jury, 'would you invest in this?'": a day in the life of Adam Ryan, head of the Pentawards

By Rosie Hilder published

Adam explains what makes standout packaging.

Branding
The first Olympics logo for Paris 2024 showing a black-and-white illustration of a sailing boat

The first Paris Olympics logo was pretty wild

By Joe Foley published

But the 2024 design is even more bizarre.

Logos & Icons
Las Vegas Raiders logo

The new Las Vegas Raiders logo is as sharp as a blade

By Joe Foley last updated

(And it's dividing opinion).

Logos & Icons
Four of the best Olympics logos on a white background

The best Olympics logos of all time

By Joe Foley last updated

From iconic minimalism to 'Rachel from Friends', these are the best Olympics logos to date.

Logos & Icons
Kamala HQ Brat branding

Kamala Harris’ Brat summer branding has won my Gen Z heart

By Natalie Fear published

"Kamala IS brat” proclaims Charli XCX.

Logos & Icons
Nathan's Famous rebranding

Nathan's Famous rebrand shows a quirky mascot can still beef up a brand

By Joe Foley published

The legendary hot dog now has a voice.

Branding

I adore Burt’s Bees' retro summer camp campaign

By Natalie Fear published

Give me more back-to-nature branding.

Branding
Leeds United kit featuring the Red Bull logo

Putting the Red Bull logo on the Leeds United kit wasn't a great idea

By Joe Foley published

Colour is a powerful brand asset.

Branding
The best Google Fonts are represented by the Google Fonts logo on a pink gradient background

The best Google Fonts

By Tom May last updated

Free to download, these are the best Google Fonts.

Fonts & Typography
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