Logos & Icons

Latest about Logos & Icons

Mazda logo

The new Mazda logo was long overdue

By Joe Foley published

The change of look follows the trend in car logo design.

Logos & Icons
The first Olympics logo for Paris 2024 showing a black-and-white illustration of a sailing boat

The first Paris Olympics logo was pretty wild

By Joe Foley published

But the 2024 design is even more bizarre.

Logos & Icons
Las Vegas Raiders logo

The new Las Vegas Raiders logo is as sharp as a blade

By Joe Foley last updated

(And it's dividing opinion).

Logos & Icons
Four of the best Olympics logos on a white background

The best Olympics logos of all time

By Joe Foley last updated

From iconic minimalism to 'Rachel from Friends', these are the best Olympics logos to date.

Logos & Icons
Kamala HQ Brat branding

Kamala Harris’ Brat summer branding has won my Gen Z heart

By Natalie Fear published

"Kamala IS brat” proclaims Charli XCX.

Logos & Icons
College Football 25

EA admits logo mistake in College Football 25

By Daniel John published

It's promised to fix the issues within 2 weeks.

Logos & Icons

This Californian city’s new logo completely misses the point

By Natalie Fear published

Let the people have their say.

Logos & Icons
Tropicana rebranding

15 years after the worst rebrand in history, Tropicana is trying again

By Joe Foley published

Has it learned its lesson?

Logos & Icons
Brooklyn Nets new wordmark logo

I love the subtle design detail in the new Brooklyn Nets logo

By Natalie Fear published

It’s a stylish addition to the team's identity.

Logos & Icons

The Amazon logo: a history – how the retail giant got its smile

By Patrick Llewellyn published

As Amazon celebrates its 30 year anniversary, we analyse how its logo has evolved with it.

Logos & Icons
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